Product Pricing Calculator
Calculate what to charge for your product based on your real costs and target profit margin, including materials, labour, packaging, shipping and percentage-based selling fees.
Prices at different margins
| Margin | Price | Profit |
|---|---|---|
| 20% | $13.41 | $2.68 |
| 30% | $15.76 | $4.73 |
| 40% | $19.11 | $7.64 |
| 50% | $24.26 | $12.13 |
Related calculators
Cost-plus pricing vs. margin-based pricing
Cost-plus pricing adds a fixed markup to cost. It’s simple but ignores percentage fees that scale with price. Margin-based pricing — what this calculator uses — solves for the price that leaves you with a chosen share of revenue as profit, after fees. It’s more accurate for marketplace selling.
Don’t forget labour
If you make your own products, your time is a cost. Even if you’re not paying yourself a wage yet, build a labour cost in. A price that ignores labour will look profitable on paper and pay you nothing in reality.
When to use the advanced section
Start with the basics. Add affiliate commission, advertising, and other percentage fees only when they apply to your channel — they can materially change the price you need to charge.
Frequently asked questions
This one is beginner-focused, with a simple basic view and an expandable advanced section. It adds a labour cost field and uses progressive disclosure. Both use the same underlying profit engine.
Yes. Your time has value. Including a labour cost ensures your price can eventually sustain you, not just cover materials.
There is no single target margin that suits every new business. The right margin depends on your product costs, labour, selling fees, competition, sales volume and business model. Use the margin scenarios above to compare different prices before deciding what is realistic for your product.
Disclaimer: This calculator provides estimates for informational purposes only. Results depend on the figures you enter and do not account for taxes, currency conversion, returns, or fees specific to your seller programme. Always verify actual rates in your marketplace Seller Center.