Selling Price Calculator
Calculate the selling price you need to reach your target profit margin after product costs, packaging, shipping, marketplace fees, payment fees, commissions and advertising.
Alternative pricing scenarios
| Target margin | Price | Profit |
|---|---|---|
| 20% | $13.41 | $2.68 |
| 30% | $15.76 | $4.73 |
| 40% | $19.11 | $7.64 |
| 50% | $24.26 | $12.13 |
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How this calculator works
Most beginners add a markup to their costs and call it a price. That ignores a critical fact: marketplace and payment fees are charged as a percentage of your selling price, so they grow as your price grows. This calculator reverse-solves the correct price instead.
The formula it uses is: Selling Price = Fixed Costs ÷ (1 − Fee % − Target Margin). The denominator shrinks as fees and your target margin rise, which is why high-fee marketplaces require meaningfully higher prices to hit the same margin.
Break-even vs. target margin
Your break-even selling price is the lowest price that covers all costs and fees with zero profit. Anything below it loses money. Your recommended selling price is the break-even price plus enough room to hit your target margin.
Choosing a target margin
There is no universal “correct” profit margin. Appropriate margins vary by product type, competition, sales channel, fees and business model. Use the scenario table to compare different target margins and see how each one changes your required selling price.
Frequently asked questions
Because percentage fees (platform, payment, affiliate) are taken from your selling price. Adding a margin to cost alone ignores that those fees also scale up with your price, so the true price must be higher to preserve the margin.
There isn't one margin that works for every product. Your target depends on your costs, marketplace fees, competition, sales volume and business model. Compare several margins using the scenario table to see what produces a realistic selling price for your product.
No. The currency selector only changes the symbol and formatting shown. It does not convert between currencies.
Disclaimer: This calculator provides estimates for informational purposes only. Results depend on the figures you enter and do not account for taxes, currency conversion, returns, or fees specific to your seller programme. Always verify actual rates in your marketplace Seller Center.